Thursday, September 28, 2017

The New Big Brothers

big brother

Axciom
Experian
Epsilon
Merkle
Nuestar

track all consumers
CRM customer relations management data
from big retailers tracked by them
craft online and offline target market segments with it
culture, religion and political identities
supplanted by consumption patterns

nielsen
PRIZM Segments

direct mail advertising
with postage costs 20 cents just to mail
averge cost $1 thousand per 1 thousand views (cpm)

online sells for $1 per cpm
so it only has to be a thousand times less successful

data on boarding
big brother companies buy cookie space
on second tier sites that track users via registration
and tie it to offline buying behavior

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